Are Backlinks Losing Their Edge in an AI-Driven SEO World?
Search engine optimization (SEO) has historically been a battle of adapting to changing algorithms and employing various tactics. For years, backlinks were considered the most important signal of authority, and links were the web’s “votes of confidence.” But in 2025, artificial intelligence (AI) is altering the game. With systems like RankBrain, BERT, and Gemini, Google […]