Search Engine Marketing (SEM) Services In Singapore

We manage Google Ads campaigns for businesses in Singapore that want to generate enquiries from high-intent searches – with clear strategy, consistent optimisation, and transparent reporting.

—— OUR SERVICES ——

Search Engine Marketing

In Singapore

Research & Strategy

Every campaign starts with knowing exactly who you’re targeting and what they’re searching for.

Campaign Build & Creative

Structured, tested campaigns – not a single generic ad group running on autopilot.

Tracking & Remarketing

Every conversion traced back to the exact keyword and ad that generated it – and every visitor followed up.

Optimisation & Scaling

Performance only gets better with deliberate, continuous testing – not a set-and-forget campaign.

—— WHY US ——

Why Choose Hunters Digital for

SEM in Singapore?

Results-Focused Management

Full Attribution From Day One

We Handle the Entire Process

No Long-Term Lock-In Contracts

Singapore-Specific Expertise

Built on Google Ads Best Practice

We Bid on Intent, Not Just Keywords

—— AD FORMATS ——

Google Ad Formats

We Manage

01

Google Search Ads

Text ads that appear when customers search for relevant products or services, reaching people with high purchase intent.

Best for: Lead generation, service enquiries, bookings, and any business where customers actively search for what you offer.

02

Google Display Ads

Visual banner ads that appear across millions of websites and apps within Google’s Display Network. Ideal for brand awareness and remarketing.

Best for: Brand awareness campaigns, retargeting warm audiences, and businesses with visually compelling products or services.

03

Demand Gen Ads

Reach new audiences across YouTube, Gmail, and Google Discover with visually engaging ads designed to generate interest before a customer starts actively searching.

Best for: Building awareness at scale, promoting new products or services, and reaching audiences earlier in the buying journey.

04

Performance Max (PMax)

Google’s AI-powered campaign runs across all Google channels simultaneously – Search, Display, YouTube, Gmail, and Maps – using machine learning to allocate budget toward the combinations most likely to convert.

Best for: Businesses with established conversion data looking to scale results across multiple Google surfaces with automated optimisation.

 

05

Google Shopping Ads

Product listing ads that appear in Google search results with your product image, price, and store name.

Best for: eCommerce businesses and retailers with a product catalogue.

06

YouTube Ads

Video ads that appear before, during, or alongside YouTube content – reaching audiences while they research, compare, and learn.

Best for: Brand awareness at scale, product demonstrations, and retargeting warm audiences with video.

07

Remarketing Campaigns

Re-engage people who have already visited your website or interacted with your brand – keeping your business visible as they continue browsing and encouraging them to return and convert.

Best for: Any business running search or display campaigns – remarketing should be running alongside every active campaign.

 

08

Local / Maps Ads

Appear in Google Maps and local search results to attract nearby customers who are ready to call, visit, or enquire. Critical for businesses with a physical location or service area in Singapore.

Best for: F&B, retail, medical, legal, and any service business with a Singapore location.

09

App Install Campaigns

Promote your app across Google Search, Display, YouTube, and Play Store to drive downloads and increase user engagement from relevant audiences.

Best for: Businesses with a mobile app as a core part of their product or service.

 

—— PROCESS ——

Our Search Engine

Marketing Approach

Discovery & Strategy

Keyword Research & Campaign Planning

Setup & Tracking

Launch & Optimisation

Reporting & Growth

—— OUR SUCCESS STORIES ——

Paid Search Campaigns

Shabestan

A focused Google Ads campaign generated 398 reservation enquiries over three months at an average cost of SGD 20.87 per enquiry, growing monthly enquiries to 282 – a 9X increase.

5

keywords on Page 1 within 3 months.

300%

increase in organic sales

5

keywords on Page 1 within 3 months.

300%

increase in organic sales

5

keywords on Page 1 within 3 months.

300%

increase in organic sales

—— GOOD TO KNOW ——

Frequently Asked Questions

Straight Answers

What is the difference between SEM and SEO?

SEM (Search Engine Marketing) involves paying for ads to appear at the top of search results instantly. SEO (Search Engine Optimisation) is the process of improving your website to rank organically over time without paying for clicks. We often recommend using both together for the best results.

The cost depends on your monthly ad spend budget (paid directly to Google) and our agency management fee. We will recommend an appropriate ad budget based on your industry competitiveness and goals during our consultation.

We set up comprehensive tracking using Google Analytics and Google Tag Manager. This allows us to track exact conversions – whether that is a form submission, a phone call, a WhatsApp message, or an eCommerce purchase.

Yes. Sending traffic to a poorly designed page wastes money. If your current website is not built to convert, we can design and develop a dedicated, high-converting landing page for your campaigns.

Remarketing allows us to show ads to people who have previously visited your website but did not make a purchase or enquiry. It keeps your brand visible as they browse other sites, encouraging them to return and convert.

Ready to Work with a Google Ads Agency in Singapore?