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How HanZans Perfume Generated 887 WhatsApp Conversations at $4.08 Each

A WhatsApp-focused Meta Ads strategy built to generate enquiries for fragrances, perfume-making experiences and event bookings.

hanzans logo

Industry

Experiences / Retail

Client

HanZans Perfume

Platform

Meta Ads + WhatsApp

About Client

HanZans is a perfume retail brand offering fragrances alongside personalised perfume-making experiences for individuals, couples, corporate events and private gatherings.

Beyond its retail fragrance products, the brand creates customised scent workshops for events and celebrations. This allows HanZans to serve customers looking for fragrances as well as distinctive gifting and experiential options.

Case Study

The Goals

  • Needed a more consistent flow of enquiries for products, workshops and events
  • Required a direct way for interested customers to start a conversation
  • Needed to communicate both fragrance products and the experience-led side of the brand

The Approach

  • Ran WhatsApp-focused Meta Ads to support instant conversations
  • Highlighted best-selling perfumes alongside the gifting and experiential appeal
  • Targeted users interested in fragrances, gifting and events
  • Tested creative and audience variations to refine performance

The Results

Growth trend icon
WhatsApp conversations
0
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Per conversation
$ 0
Meta logo

Meta Ads + WhatsApp

A direct enquiry journey

The campaign generated 887 WhatsApp conversations at $4.08 per conversation, creating a strong volume of enquiries for HanZans’ fragrance products and perfume-making experiences.

Dashboard View

HanZans Perfume conversion

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