A Meta Ads, online-store and influencer-video strategy built to create awareness, encourage orders and turn interest in a new food-delivery offering into sales.
F&B / Food Delivery
Khairun Miyah – Bucket Biryani
Meta Ads + HitPay Online Store + Influencer Video
Khairun Miyah introduced Bucket Biryani as a new offering available for islandwide delivery, giving customers a convenient meal option that could be ordered directly online.
As a newly launched product, the business needed to build awareness and encourage more customers to discover and order Bucket Biryani. Turning online interest into actual orders was central to establishing and growing the new offering.
The campaign achieved a 10× return on ad spend, generated 115 WhatsApp enquiries in August, and delivered 22.4K video impressions. The influencer video also generated 58 shares and 42 comments from users asking to buy, while the business experienced multiple days of overflowing orders.
