A focused Meta Ads strategy that started direct WhatsApp conversations with HR teams and decision-makers planning corporate training and retreats.
Corporate Training & Retreats
Lifecraft Training
Meta Ads (Click-to-WhatsApp)
Lifecraft is a Singapore-based corporate training and overseas retreat provider. The business designs programmes and experiences that help organisations strengthen team engagement, improve collaboration and support professional development.
From corporate training sessions to overseas team retreats, Lifecraft helps businesses create more meaningful experiences for their teams. As the business expanded, it needed a stronger and more reliable digital channel to reach corporate decision-makers and generate qualified enquiries.
By targeting HR teams and corporate decision-makers with problem-led messaging and click-to-WhatsApp ads, Lifecraft Training started 46 WhatsApp conversations with potential corporate clients. The campaign reached 31,954 people and delivered 74,665 impressions, giving the business a direct and measurable channel for training and retreat enquiries.
