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How Polyborg AI Generated 105 Leads at SGD 37.95 Per Lead in 3 Months

A Meta lead-generation strategy built to create a more measurable route to enquiries for Polyborg’s industrial automation offering.

Industry

Industrial Automation

Client

Polyborg AI

Platform

Meta Ads + Lead Forms

About Client

Polyborg AI is a coordination platform for factory and warehouse automation projects. It helps businesses scope an automation requirement, connect with suitable integrators and OEMs, compare quotations, arrange financing and manage deployment.

The platform is built around the requirements of each production line rather than a fixed robot catalogue. For manufacturers and warehouses exploring automation, Polyborg provides a more structured route from project definition to delivery, including opportunities such as pick-and-place and palletising automation.

Case Study

The Goals

  • Needed a more measurable way to generate interest in industrial automation solutions
  • Required a direct route for prospective customers to submit an enquiry
  • Needed campaign data that could be assessed against lead volume and cost per lead

The Approach

  • Targeted factory owners, operations and plant managers, and warehouse decision-makers exploring automation
  • Built ad messaging around their pain points, such as labour shortages, rising costs and repetitive manual tasks, showing pick-and-place and palletising use cases
  • Used in-platform lead forms with qualifying questions so enquiries came from relevant businesses
  • Refined audiences and creative each month, cutting cost per lead from SGD 60.17 to SGD 29.17

The Results

Lead-form submissions generated
Average cost per lead
SGD
People reached
K

From 1 June to 31 August 2026, the campaign generated 105 lead-form submissions and reached 23,715 people at an average cost of $37.95 per lead. Monthly lead volume increased from 19 in June to 52 in August, while cost per lead decreased from SGD 60.17 to SGD 29.17 over the same period.

Dashboard View

Polyborg SMM

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