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How Selamat Employment Started 500+ WhatsApp Conversations with Employers at SGD 8.62

A Meta Ads and video strategy that started direct WhatsApp conversations with employers looking to hire domestic helpers.

Industry

Recruitment / Maid Agency

Client

Selamat Employment

Platform

Meta Ads (Click-to-WhatsApp) + Video Production

About Client

Selamat Employment is a domestic-helper placement agency in Singapore, helping households connect with suitable domestic helpers for their needs. In a competitive industry, the agency needed to reach more prospective employers looking for domestic-helper services.

A key priority was to connect with the right customer audience while reducing enquiries from individuals primarily looking for employment.

Case Study

The Goals

  • Needed a more consistent flow of enquiries from prospective employers
  • Received enquiries from job seekers instead of prospective employers
  • Required a clearer conversion journey in a competitive market

The Approach

  • Launched Facebook and Instagram Ads showcasing domestic-helper profiles
  • Ran click-to-WhatsApp ads so employers could chat with the agency instantly
  • Produced promotional video content for stronger engagement
  • Used influencer-led video content to support engagement and conversions
  • Refined targeting and ad messaging toward employers, not job seekers

The Results

WhatsApp conversations started
+
Ad impressions delivered
K+
Average cost per conversation
SGD

By combining employer-focused targeting, engaging video and influencer content, and click-to-WhatsApp ads, Selamat Employment started 506 WhatsApp conversations with prospective employers. With a total spend of SGD 4,362, each conversation cost an average of SGD 8.62, and the ads delivered over 168,000 impressions. Employers could now reach the agency instantly, and fewer enquiries came from job seekers.

Dashboard View

Selamat SMM

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