A full-funnel Google Ads strategy built to generate table reservations, increase dine-in interest and strengthen visibility for a premium Persian dining experience in Singapore.
F&B
Shabestan
Google Ads
Shabestan is an award-winning Persian and Middle Eastern restaurant in Singapore, known for authentic Persian cuisine and a premium dining experience. Located at Robertson Quay, the restaurant brings the flavours and traditions of Persian dining to the heart of Singapore.
From signature charcoal-grilled kebabs to thoughtfully curated dishes, Shabestan combines authentic flavours with warm Persian hospitality. The business needed a stronger digital acquisition strategy to attract both local diners and tourists in Singapore’s competitive restaurant landscape.
By combining high-intent search targeting, compelling ad copy and a focused reservation journey, Shabestan grew monthly reservation enquiries from 31 to 282, a 9x increase. Cost per enquiry fell 71%, from SGD 52 to SGD 15, and the conversion rate more than tripled, from 0.99% to 3.12%. Over three months, the campaign delivered 398 enquiries at an average of SGD 20.87 each.
