Khairun Miyah launched a new Bucket Biryani item for islandwide delivery.
AdtoCart launched 2 ad campaigns with an influencer marketing video. The first campaign was
launched with a CTA to an online store created by us using Hitpay Store. The second campaign was launched with a
WhatsApp CTA. Both campaigns were launched concurrently to A/B test the CTA effectiveness.
The ad campaign with the WhatsApp CTA proved to be much more effective. For customers enquiring through the ad, they were redirected to WhatsApp with the online store link generated for them to view as a menu.
