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HanZans Perfume – SMM

Industry

Experiences/Retail

Client

HanZans Perfume

Platform

Meta Ads (WhatsApp Lead Gen)

About the Client

HanZans is a perfume retail brand that also specialises in personalised perfume-making experiences for individuals, couples, corporate events, and private gatherings. They offer both retail fragrance products and customised scent workshops for events and celebrations.

Challenge

They needed a consistent flow of enquiries for their products, workshops, events & perfume experiences.

Our Strategy

  • WhatsApp-focused Meta Ads for instant conversion
  • Highlights their best selling perfumes
  • Highlighted “unique experience” + gifting angle
  • Targeted users interested in fragrances, gifts, events
  • A/B tested creatives & audiences

Results

  • 473 WhatsApp conversations
  • $2.68 per conversation
  • High-quality enquiries & strong volume

Tell us about your project