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Khairun Miyah (Bucket Biryani) – SMM

Industry

F&B / Food Delivery

Client

Khairun Miyah (Bucket Biryani)

Platform

Meta Ads + Online Store + Influencer Video

About the Client

Khairun Miyah launched a new Bucket Biryani item for islandwide delivery.

Challenge

Khairun Miyah is a indian coffee stall in the yishun, Tampines and Bugis region. They launch a Bucket Biryani menu item which caters to 4-5 pax. However, They were struggling to launch ads campaign which can offer islandwide delivery with online purchase.

Our Strategy

  • Built an online store via HitPay
  • Ran 2 concurrent Meta campaigns (Online Store CTA + WhatsApp CTA)
  • A/B tested performance
  • Used an influencer video for virality

Results

  • 10x ROAS
  • 115 WhatsApp enquiries in Aug alone
  • Multiple days of overflowing orders
  • 22.4K video impressions
  • 58 shares
  • 42 comments asking to buy

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